Direct Mail Pal: A Direct Mail Production Handbook Andrew J. Murray

ISBN: 9780883623787

Published: January 1st 2002

Unknown Binding

272 pages


Description

Direct Mail Pal: A Direct Mail Production Handbook  by  Andrew J. Murray

Direct Mail Pal: A Direct Mail Production Handbook by Andrew J. Murray
January 1st 2002 | Unknown Binding | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 272 pages | ISBN: 9780883623787 | 7.31 Mb

Direct Mail Pal: A Direct Mail Production Handbook isa smart, thorough exploration of the world of direct mail. Forty-fourconcise yet informative chapters and nineteen appendices provide a trulysubstantive overview of this powerful marketing toolMoreDirect Mail Pal: A Direct Mail Production Handbook isa smart, thorough exploration of the world of direct mail.

Forty-fourconcise yet informative chapters and nineteen appendices provide a trulysubstantive overview of this powerful marketing tool used by companies ofall specialties and sizes. Direct Mail Pal casts light on everycorner of the direct mail process, including direct mail planning,preproduction, production, and postproduction procedures. It strikes aperfect balance between being detailed yet not overly technical.Some of the topics covered include:



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